Jake Yoo

At Intuit, I discovered something powerful: technology isn't just an enabler, it's a multiplier of human capability. Working at the intersection of accounting and engineering, I translated complex tax and compliance systems into products that millions rely on. That experience shaped how I think about building: the best products make experts more effective, not obsolete.

This led me to pursue a Master's in Computational Data Analytics at Georgia Tech, where I deepened my understanding of AI/ML, data, and system design. Through projects like SkillGraph, InGrid, and ShelfSense, I've explored how analytics, product thinking, and design come together to create solutions that are intelligent, empathetic, and scalable. From a legal research engine that reimagines procedural lookup to an AI-powered grocery tracker built in 48 hours, I focus on building systems that transform complexity into clarity.

To me, building products is more than writing requirements or shipping features. It's about identifying friction, collaborating across disciplines, and designing experiences that genuinely improve people's lives. I'm driven by curiosity, grounded in data, and energized by AI's potential to build tools that amplify human capability.

Outside of work, you'll find me traveling, snowboarding, or behind a camera. These pursuits keep me curious and remind me that the best experiences, whether on a mountain or in a product, come from attention to detail and iteration.